Kunesizathu sokuthi i-TikTok ne-Reels zidume kangaka, kusho u-Desirée Gullan, umsunguli kanye nomqondisi wokudala ophethe kwa-G&G Digital. UGullan wengeza ngokuthi lawa mavidiyo afushane ayaheha futhi ayajabulisa futhi, uma ekhiqizwa ngempumelelo ngesu eliphusile engqondweni, angashiya umbono ongapheli.

Ucwaningo lubonisa ukuthi u-84% wabathengi bathenga ngokusekelwe ekubukeni umkhiqizo noma ividiyo yebhizinisi.

Okunye futhi ukuthi amakhasimende akho asebenzisa amavidiyo amaningi – umthengi ojwayelekile ubuka okuqukethwe kwamavidiyo cishe imizuzu eyi-100 nsuku zonke.

Akumele-ke kumangaze ukuthi ukumaketha kwevidiyo kuyanda nokuthi ochwepheshe bezokumaketha akufanele bawubukele phansi umthelela omuhle ongaba nawo emabhizinisini noma kumabhrendi.

Ukumaketha ngevidiyo kuyindlela enamandla yokuxhumana namakhasimende akho akhona nangase abe khona futhi kunokuhlobana okuqondile nokwanda kokuthengisa. Konke kuqala ngokudala okuqukethwe kwevidiyo okuhambisana nezithameli zakho.

UGullan uphakamisa ukuthi indawo yokuqala ongaqala ngayo ukubheka imininingwane yakho ezinkundleni zokuxhumana, i-imeyili kanye newebhusayithi. Lokhu kuzokusiza ukuthi uqonde kangcono ukuthi yikuphi okuqukethwe okubukwayo nokuzibandakanya – bese wenze okwengeziwe kwalokho.

Sebenzisa ama-poll kanye nezingcingo ukuze uthole amazwana ukuze uqonde izinto ezifunwa amakhasimende akho, izidingo nezindezo. Vumela amakhasimende akho akhona noma abalandeli baqondise isu lakho lokuqukethwe nesitayela sokulandisa futhi uqiniseke ukuthi usebenzisa imininingwane yakho ngezindlela ezintsha nezobuciko.

Kubalulekile futhi ukulayisha ngaphambili imilayezo yakho ebalulekile ukuze utshalomali lwakho lungalahleki ngesikhathi esilinganiselwe nokunaka kwabathengi.

Nazi izindlela ezine zokwenza ividiyo isebenzele umkhiqizo wakho:

1. Engeza ividiyo emakhasini okufika
Lokhu kuthuthukisa izinga lakho losesho futhi kungakhuphula ukuguqulwa ngo-80%. Qiniseka ukuthi okuqukethwe kwevidiyo yakho kuxoxa indaba efanele futhi kudlulisa imizwa efanele. Ungafaka amakholi aqinile esenzweni.

2. Sebenzisa ividiyo emikhankasweni yokuthengisa nge-imeyili
Ucwaningo lufakazela ukuthi ukufaka igama elithi ‘ividiyo’ emgqeni wesihloko kukhulisa kakhulu amanani avulekile, futhi leyo vidiyo ingasebenza kangcono kunombhalo – ikakhulukazi ezihlokweni eziyinkimbinkimbi noma lapho kudingeka khona izithombe ezinhle.

3. Faka phakathi abagqugquzeli kanye nokubuyekezwa kwamakhasimende
Amavidiyo afaka phakathi ukudluliselwa nezincomo akha ukwethenjwa futhi andise ukuguqulwa.

4. Dala okuqukethwe okwabiwe
Khiqiza okuqukethwe kwevidiyo okuphoqayo futhi amakhasimende akho azokwabelana ngakho. Lokhu kuvula ibhizinisi lakho kuzithameli eziningi ezithemba ukudluliselwa komphakathi wazo.

Izinzuzo zokumaketha ngevidiyo akufanele zishaywe indiva, ngisho noma usebenza ezimbonini ezilawulwa kakhulu. Noma ngabe imboni yakho, qiniseka ukuthi uthobela imithetho ngoku:
okuhlanganisa nezinkulumo zokuzihlangula
ukuthola izimvume, kanye
ukugcina irekhodi lemibhalo yakho egunyaziwe kwirekhodi.
Umzamo owengeziwe owenziwayo ekukhiqizeni ukumaketha kwamavidiyo abalulekile uzokubuyisela.

Ukuze uthole ulwazi olwengeziwe, vakashela ku-www.gullanandgullan.com. Ungakwazi futhi ukulandela i-G&G Digital ku-Facebook, Twitter noma ku-Instagram

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